Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It leverages various channels such as social media, email, search engines, websites, and mobile apps to connect with current and prospective customers. This approach allows businesses to reach their target audience more effectively, engage with them in meaningful ways, and ultimately drive conversions and sales. Digital marketing strategies often include tactics such as content marketing, search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising, and more. The key advantage of digital marketing is its ability to reach a global audience, track campaign performance in real-time, and tailor messaging to specific demographics, leading to improved ROI and brand visibility.
